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'Smokey Bear' turning 70

Smokey Bear turns 70 tomorrow, and most people recognize his "Only you can prevent wildfires." slogan. 

An ad council survey says 97-percent of adults are able to recall that message without prompting.

John Lubbers is the forest team leader for the DNR, he says they use him every year in their school programs. He says Smokey has been a great tool to get their fire prevention message out.  

Lubbers says nationally, Smokey has helped reduce wildfire damage from about 22-million acres in 1944 to an average of six-point seven million acres, now.

posted : August, 8th by WHBY


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